Here is a recap of your answers:

Question 1

What’s the best-performing call to action in Japan?

A) Learn more — Used in 16% of top performing ads

B) Find out more — Used in 16% of top performing ads

C) Register Now — Used in 31% of top performing ads

Question 2

Which word is consistently used in the highest-performing education ads in India?

A) Success — Appears in over 90% of the ads

B) Secure — Appears in almost 60% of the ads

C) Top — Appears in almost 30% of the ads

Question 3

Which colour is most used in Vietnam’s top performing ads?

A) Blue — Not one of the top 3 colours in Vietnam

B) Steel Blue — The most used colour in Vietnam

C) Grey —  Not one of the top 3 colours in Vietnam

Question 4

What type of image is shown in the best performing ads in Vietnam?

A) Natural environment — 5th Place: 41%

B) Built environment — 1st Place: 96%

C) People —  2nd place: 85%

Question 5

When advertising in Australia, which image should you use?

A) A female

B) A female as hero and two males

C) A male as hero and one female